A good brief saves time on both sides. It means the agency can recommend the right performers, quote accurately and spot problems early, and it means you are comparing like with like if you approach more than one supplier.
The essentials
- Date and timings. The date, and when guests arrive, sit down, hear speeches and leave. A rough running order is enough.
- Venue. The name and town, and which rooms you are using.
- Guest numbers. A range is fine if numbers are not confirmed.
- Type of event. Awards dinner, conference, party, wedding, and whether guests are standing, seated or both.
- Your audience. Who will be there, and anything about them the performers should know.
The details that make a difference
- Other entertainment on the night, so performers do not clash with a band or a speaker.
- Guests of honour, sponsors or anyone who should be looked after.
- Anything to avoid: subjects, styles of humour, or guests who would rather not be approached.
- Dress code, so performers fit in.
- Paperwork your organisation needs, such as a purchase order, supplier forms or insurance certificates.
Budget
If you have a budget, say so. It lets the agency suggest a plan that fits, such as a shorter performance window or a smaller team covering the busiest part of the evening, rather than sending a quote you cannot use. If you would rather discuss it, that is fine too.
What you should get back
A recommendation of how many performers, where and when they will perform, why that is the right plan for your event, and a single price. If the response is just a list of performers and a day rate, ask how they would cover your room.
When you are ready, tell us about your event. Send whatever you know so far; we will ask about anything else we need.
